GOV. HICKENLOOPER PROCLAIMS MAY 17, 2012,
ELECTRIC VEHICLE DAY IN COLORADO

COLORADO RENEWABLE ENERGY SOCIETY HOSTS ELECTRIC AVENUE,
AN ELECTRIC VEHICLE SHOWCASE, MAY 16-17, 2012
 [ PDF Copy of this Press Release for Media ]

DENVER, CO April 18, 2012—The Colorado Renewable Energy Society (CRES) today announced it will host a showcase of electric vehicles (EVs) and EV technology in downtown Denver, May 16-17, 2012. Located at 14th St. and California St., CRES’ Electric Avenue is free and open to the public from 7:30 a.m. to 5:30 p.m. The event highlights CRES’ continuing outreach and collaboration with a range of organizations throughout the region to educate and promote clean cities, renewable energy and energy efficiency. Governor Hickenlooper proclaimed May 17th as Electric Vehicle Day in Colorado in recognition of CRES’ Electric Avenue and the American Lung Association’s other Project FEVER (Fostering Electric Vehicle Expansion in the Rockies) events.

Electric Avenue will be adjacent to the World Renewable Energy Forum (WREF), which will be held at the Colorado Convention Center in Denver, May 13-17 2012. The forum is estimated to attract 4,000 participants from around the world, including those attending Showcase Colorado, a 16-session track organized by CRES . With WREF attendees and over 100,000 downtown workers and visitors who pass that location every day, Electric Avenue is expected to draw a significant number of visitors. This event gives sponsors the opportunity to showcase EVs and EV supply equipment to an international audience, many of whom are “early adopters.”

"This event provides a great opportunity for people to get their first hands-on experience with an EV",  said Lorrie McAllister, CRES executive director. At Electric Avenue, Coloradans and visitors from around the world will have the opportunity to learn about EVs and EV charging technologies. We encourage curious consumers to come and kick the tires and perhaps take a test drive.”

CRES’ Electric Avenue is one of several EV-related events sponsored in part by the American Lung Association and administered by Denver Clean Cities Coalition. Over 80 Colorado organizations have come together under the banner of Project FEVER (Fostering Electric Vehicle Expansion in the Rockies). This broad, wide-ranging coalition includes educational institutions, municipalities, transit agencies, private industries, other state agencies, regional partners, subcontractors and utilities. The event is being sponsored by ECOtality, a leader in EV charging technology. Denver’s Channel 7 will also be onsite to film the event for their afternoon broadcast.

For information on this Press Release contact:
Aurora Arlet, CRES
a.arlet@cres-energy.com
303.579.2255

For information on how to participate in Electric Avenue, contact
Brandon Williams, CRES Electric Avenue Chair
b.williams@cres-energy.org
720-938-6614.

CRES AND ASES PRESENT:
ELECTRIC AVENUE SPONSORSHIP PACKAGES

Electric Avenue, an EV Showcase Event, offers a unique opportunity to promote your business in the heart of Denver, Colorado. Show your commitment to clean air, clean Colorado cities, and energy sustainability.

Directly adjacent to the World Renewable Energy Forum (WREF) Electric Avenue will showcase your competitiveness and leadership in the EV marketplace as well as your commitment to the community. The Forum will have 4,000 attendees, and over 100,000 people pass by the exhibit location every day. This a great place to make a lot of new impressions.

Competitiveness
Stand out from other dealerships by promoting clean air and the many benefits of new Electric Vehicle technology. Feed your sales funnel by meeting prospects already interested in EV’s. Attain top-of-mind with prospects who have not yet visited a dealership. Create awareness, interest, and engagement with prospects who don’t know your dealership.

Market Leadership
Position yourself as a market leader who is actively involved with the community., advocating for cleaner air with the clean technology of EVs. Promote the multiple benefits of EVs, including cleaner air, reduced maintenance, reduced fuel costs, and reduced dependence on foreign oil. Demonstrate your active contributions to cleaner air by making cost-effective, new technology available. Showcase your attention to customer service with courteous, knowledgeable on-site staff members.

Citizenship
Prospects prefer to do business with organizations that share their values, so highlight your advocacy for clean air and clean Colorado cities. Give your staff the opportunity to participate in a community service event through work. Show your hands-on involvement with CRES, Denver Clean Cities, the Colorado American Lung Association, and other non-profits.

To become an Electric Avenue Sponsor:
Contact Brandon Williams,
CRES Electric Avenue Chair,
b.williams@cres-energy.org
720-938-6614